I found this slideshow to be very insightful. I’m pretty sure I read an article documenting these social media personalities in the New York Times a coupe years back but I was unable to find the original source.

I’m sure everyone has friends that fit into each of these categories. I think from a social media marketing perspective this slideshow can really help marketers get to the essence of how their content is being shared, and thus help them cater their content to make it more shareable among the types of people they are targeting.

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