Aaron Draplin Shows How to Create a Professional Logo From Scratch in 15 Minutes

Aaron Draplin, an Oregon-based graphic designer and owner of Draplin Design Co. recently took part in a logo design challenge issued by lynda.com. He walks through what it might take to design a professional logo from scratch in 15 minutes. While he makes it look easy, I’ve personally struggle with the same thing for hours, days, and weeks.

Drapling has clearly been doing this a while, and it shows in this video.