July 4, 2014

The Best Testing / Optimization Tools


Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.


Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.

Google Optimize

Google Optimize is an A/B testing tool for testing website content and versions.


Optimizely provides A/B testing tools, in which two versions of a web page can be compared for performance. It also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used ...


BrowserStack is a cloud web and mobile testing platform which proposes to help teams speed up release cycles and deploy websites and mobile applications that work seamlessly on any user ...

Crazy Egg

Crazy Egg is a heat map web analytics product.

View the Periodic Table of MarTech →

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