July 4, 2014

The Best Web Analytics Tools

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.

Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics ...


Segment is an analytics platform that helps reduce the work involved in collecting clickstream data that moves into various integrated systems like Google Analytics, Marketo, Salesforce, and other platforms.


Heap is a web analytics platform captures every user interaction on web and iOS with no extra code. The tool allows you to track events and set up funnels to ...


Woopra is a fully-integrated Customer Journey Analytics platform that helps organizations to visualize, analyze and experience every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster.


Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication, in-app A/B tests, user survey forms, and custom reporting.


Funnel collects, organizes and displays your data in one place. You have the freedom to feed your data to any tool you like, whether it’s a data warehouse, BI solution, ...


Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

View the Periodic Table of MarTech →

Related Posts

Leave a Reply

Your email address will not be published.