Enterprise B2B SaaS

Marketing Campaign Framework

By → Jon Blumenfeld

Campaign Types

{{ campaignType.abbreviation }}

{{ campaignType.name }}

{{ campaignType.owners.join(', ') }} {{ campaignType.funnelStages.join(', ') }} {{ campaignType.examples.join(', ') }} {{ campaignType.cost }}
{{ featured.abbreviation }}

{{ featured.name }}

  • SLA: {{ featured.sla }} Days
  • Cost: {{ formatMoney(featured.cost) }}
  • Weight: {{ featured.attributionWeight }}

Objectives and KPIs

{{ okr.objective }}
{{ okr.kpi }}

Owned By

  • {{ owner }}

Examples

  • {{ example }}

Best For

BOFU VBOFU MOFU BOFU TOFU TTOFU

Statuses

  • {{ status.name }}

    {{ status.description }}

    Success Failure

Execution

{{ totalDuration(featured.phases) }} Days
{{ phase.duration }} Days

Want to adopt this framework?

Let me know if you love this framework and require help implementing it. I know a number of agencies and consultants that can help you implement as well as train your team.

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