• SfSalesforce

    Salesforce (SF or SFDC) is a cloud-based software company that provides a customer-relationship management (CRM) platform, as well as a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.

  • MkMarketo

    Marketo is a leading marketing automation platform with a range of capabilities for SMBs and large enterprises. It includes email marketing, nurturing, SEO, landing pages, scoring, and analytics as well as advanced features such as website personalization, mobile engagement, social and web retargeting.

  • MsDynamics 365

    Dynamics 365 is a product line of enterprise resource planning (ERP) and customer relationship management (CRM) applications announced by Microsoft in July 2016 and on general release November 1, 2016, as a part of the Microsoft Dynamics product line.

  • SlSalesLoft

    SalesLoft is a sales engagement platform. Though its original product offering focused on sales development, the company has since expanded its platform to offer functionality for the entire sales organization.

  • YsYoast SEO

    Yoast Wordpress SEO Plugins are a set of tools developed by Joost de Valk and team, founder of yoast.com. They allow WordPress users to optimize their search engine rankings, social appearance, and general SEO.

  • WpWordPress

    WordPress (WordPress.org) is a free and open-source content management system (CMS) based on PHP & MySQL. Features include a plugin architecture and a template system. Used by more than 60 million websites, including 33.6% of the top 10 million websites as of April 2019, WordPress is the most popular website management system in use.

  • AwGoogle Ads

    Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

  • McMailchimp

    Mailchimp, formerly an email marketing platform, is now transitioning into an all-in-one Marketing Platform for small businesses. They seek to help small businesses market smarter so they can grow faster.

  • HsHubSpot

    HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more.

  • HmHubSpot CRM

    HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

  • OrOutreach

    Outreach is a customer engagement platform that promises to help optimize every interaction throughout the customer lifecycle across email, voice and social, and leverages machine learning to guide reps to take the right actions.

  • GsGoogle Search Console

    Google Search Console is a search engine optimization software solution offered by Google.

  • DpDrupal

    Drupal is a free and open source content management system written in PHP that competes primarily with WordPress and Craft.

  • BaBing Ads

    Bing Ads is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo! Bing Network.

  • CcConstant Contact

    Constant Contact is a fully featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers

  • EqEloqua

    Oracle Cross-Channel Marketing to Businesses (formerly Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns across all channels including email, display search, video advertising, and mobile.

  • FsFreshSales

    Freshsales is an all-in-one sales CRM software with features like built-in phone and email, lead scoring, visual sales pipeline, reports and dashboards, automations, and mobile apps, ensuring that sales reps do not have to juggle between multiple tools to get the job done.

  • InInsideSales

    InsideSales.com offers a sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.

  • ZiZoomInfo

    ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals.

  • DrDrift

    Drift is an AI-driven sales and marketing tool that acts as a virtual assistant, facilitating conversations with leads, qualifying them, enriching CRM data with information gathered, and automatically booking sales meetings.

  • HoHootesuite

    HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously.

  • SpSprout Social

    Sprout Social makes social network management, brand promotion, and business analysis software. Sprout helps brands communicate with customers through social channels, collaborate between teams and measure the effectiveness of their efforts.

  • ItInfluitive

    Influitive’s AdvocateHub is an Advocate Marketing Platform that promises to build trust, transparency, and cultivate goodwill by giving customers personalized and human relationships with the brands they love

  • GtGoToWebinar

    GoToMeeting is a web-hosted service created and marketed by LogMeIn. It is an online meeting, desktop sharing, and video conferencing software package that enables the user to meet with other computer users, customers, clients or colleagues via the Internet in real time.

  • VyVidyard

    Vidyard offers a Video Platform for marketing and sales teams. It aims to provide all of the tools and data needed to maximize audience engagement, move prospects through the sales funnel, and measure the real impact and ROI of video.

  • IvInVision

    InVision is a collaborative design and prototyping platform with features such as freehand drafting mode and interactive mockups, collaboration, idea management, user testing, and integration with Slack and other collaboration tools.

  • WrWrike

    Wrike is an all-in-one project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan.

  • NcNewsCred

    NewsCred is a content marketing platform that provides an end-to-end solution for content planning, creation, publishing and analytics. It hopes to enable brands to easily manage content creation, distribution, and measurement across channels, teams, and global markets.

  • MzMOZ Pro

    Moz is an SEO platform that tracks the performance of all inbound marketing efforts. It reveals sharing and website traffic trends, features a suite of SEO tools for rank tracking, linking, keyword analysis, site auditing, content grading, as well as a crawl test.

  • CrCraft

    Craft CMS is a focused content management system for developers, designers, and web professionals that blends flexibility, power, and ease of use for clients.

  • LaLinkedIn Ads

    LinkedIn Marketing Solutions is a marketing platform for reaching audiences through modules like Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail.

  • CmCampaign Monitor

    Campaign Monitor is an easy-to-use email marketing tool that allows entrepreneurs at growing businesses to send beautiful, relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership.

  • AdAdobe Campaign

    Adobe Campaign (formerly Neolane) provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities and integration with enterprise CRM systems.

  • ZoZoho CRM

    Zoho CRM is designed to empower organizations with a complete customer relationship lifecycle management solution for managing organization-wide sales, marketing, customer support & service and inventory management in a single business system.

  • YwYesware

    Yesware is a service for salespeople that helps them close deals faster. This solution includes an email service that tracks email, template responses and syncs to CRM solutions.

  • SnLinkedIn Sales Navigator

    LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn that helps business development professionals target the right buyers, understand key insights, and engage with personalized outreach.

  • ImIntercom

    Intercom produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.

  • CsCoSchedule

    CoSchedule is a project management and social media marketing solution built as a planning solution for marketing teams. It features the ability to post to various social networks and plan activities via a calendar.

  • FlFalcon.io

    Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data.

  • DsDynamicSignal

    Dynamic Signal provides a content marketing and employee advocacy platform, featuring content curation and distribution, social advocacy, and analytics for impact tracking.

  • OtOn24

    ON24creates creates webcasting and virtual event software that integrates with major marketing automation systems and provides rich and interactive digital experiences.

  • WiWistia

    Wistia for Marketing is a video platform that aims to make it easy for businesses to create, host, manage, share, and measure videos. The product includes video hosting as well as Soapbox—a simple video creation tool.

  • FrFrontify

    Frontify is brand management software created to gather all essential brand tools in one place, such as style guides, UI patterns, media assets, etc., with the goal of making brand information more accessible.

  • WfWorkfront

    Workfront is a web-based project-management tool developed by Workfront, formerly AtTask, based in Utah. It was designed for both IT and marketing teams, but can be implemented for any kind of project.

  • KaKapost

    Kapost is a B2B Marketing Content Platform that attempts to align teams, tools and channels, so users can effectively plan, execute, distribute and analyze content and campaigns across the buyer’s journey.

  • Ahahrefs

    Ahrefs is an SEO  suite  including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

  • SySitefinity

    Progress Sitefinity is a content management and customer analytics platform. Progress Software acquired the product from Telerik.

  • FaFacebook for Business

    Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.

  • EmEmma

    Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing.

  • PaPardot

    Pardot is a Salesforce's marketing automation platform. Its key features include lead management, lead generation, social selling and email marketing.

  • SuSugarCRM

    SugarCRM produces the web application Sugar, a customer relationship management (CRM) system. SugarCRM's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.

  • TpToutApp

    ToutApp, now Marketo Sales Engage,  is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. Tout also includes a Calendar to streamline bookings.

  • CbClearbit

    Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

  • CvConversica

    Conversica is a conversational Artificial Intelligence (AI) Assistant for business. By automating routine business conversations, and personalizing interactions at scale, Conversica augments the Sales and Marketing workforce.

  • BfBuffer

    Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin, as well as analyze their results and engage with their community.

  • MeMention

    Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web.

  • GmGaggleAmp

    GaggleAMP is an online marketing platform that lets companies amplify their marketing efforts by leveraging individual employees and other stakeholders who agree to promote their materials.

  • ZmZoom

    Zoom is an online meeting and video conferencing platform that offers communications software that combines video conferencing, online meetings, chat, and mobile collaboration.

  • BcBrightcove

    The Brightcove video platform provides a full range of video publishing and distribution needs for Media companies, marketers, and organizations looking to use video internally and externally.

  • AcsAdobe Creative Cloud

    Adobe Creative Cloud is a set of applications and services from Adobe Systems that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.

  • AsAsana

    Asana is a web and mobile project management app that according to the vendor, goes beyond typical PM software by enabling teams to track everything they're working on.

  • PrPercolate

    Percolate is an enterprise Content Marketing Platform that facilitates content inspiration, creation, management, distribution, measurement, and more.

  • ScScreaming Frog

    Screaming Frog Services is a digital marketing agency that provide search engine optimisation (SEO) and paid search campaigns using a unique blend of data, technology and creativity to help companies grow their business online.

  • EpEpiserver

    Episerver is a global software company offering web content management (WCM) (or CMS), digital commerce, and digital marketing, through the Episerver Digital Experience Cloud software platform.

  • TaTwitter Ads

    Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

  • KlKlaviyo

    Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento.

  • ApAutopilot

    Autopilot is a marketing automation solution that integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. It's easy for users to connect systems and message consistently across online, offline and mobile channels including email, SMS, in-app messaging, and physical mail.

  • PdPipeDrive

    Pipedrive is the maker of the web application and mobile app Pipedrive, a sales customer relationship management (CRM) tool for salespeople in scaling companies.

  • GrGroove

    Groove is a software platform designed to facilitate sales team productivity, with email and calendar integration, campaign automation, analytics, a dialer, and account-based selling tools.

  • LuLusha

    Lusha supplies sales, marketing, and recruiting professionals with additional profile data for leads and job candidates. The data is available as a browser or Salesforce plugin, via an API, or through Lusha's Zapier integration.

  • OlOlark

    Olark is a website live chat tool for engaging website visitors while they browse. It can be used to to track leads, drive sales, provide support.

  • TdTweetDeck

    The most powerful Twitter tool for real-time tracking, organizing and engagement.

  • CoCommun.it

  • ElLinkedIn Elevate

    LinkedIn Elevate is and employee advocacy platform built directly into LinkedIn and designed to make it easy for users to discover and share content curated by experts at their company.

  • AcAdobe Connect

    Adobe Connect is software used to create information and general presentations, online training materials, web conferencing, learning modules, and user desktop sharing. The product is entirely Adobe Flash based.

  • CiCincopa

    Cincopa is a photo & video hosting platform, offering various designs for slideshows, photo-galleries, video players, private video hosting solutions and more.

  • SkSketch

    Sketch is a vector graphics editor and visual design tool of use for application prototyping, coming with a wide variety of extensions, plugins, and an active user community.

  • SmSmartsheet

    Smartsheet is a software as a service (SaaS) application for collaboration and work management that is used to assign tasks, track project progress, manage calendars, share documents, and manage other work.

  • CtContently

    Contently is a SaaS content marketing platform featuring a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists.

  • MmMarketMuse

    MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

  • JmJoomla

    Joomla! is a free and open-source content management system (CMS) for publishing web content, developed by Open Source Matters, Inc. It is built on a model–view–controller web application framework that can be used independently of the CMS.

  • WsWordStream

    WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.

  • IciContact

    iContact is an easy-to-use and inexpensive email marketing product that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs.

  • IfInfusionsoft

    Infusionsoft by Keap (formerly Infusionsoft) is a CRM and marketing automation platform that promises to automates sales, marketing, and business processes in one place to give sales teams increased flexibility.

  • GaGoogle Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.

  • AaAdobe Analytics

    Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

  • SgSegment

    Segment is an analytics platform that helps reduce the work involved in collecting clickstream data that moves into various integrated systems like Google Analytics, Marketo, Salesforce, and other platforms.

  • HpHeap

    Heap is a web analytics platform captures every user interaction on web and iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

  • FnFunnel

    Funnel collects, organizes and displays your data in one place. You have the freedom to feed your data to any tool you like, whether it's a data warehouse, BI solution, a visualization tool or a simple spreadsheet.

  • MpMixpanel

    Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication, in-app A/B tests, user survey forms, and custom reporting.

  • IsInsightSquared

    InsightSquared Tiles is a sales analytics platform that provides sales leaders with the insights they need to drive performance and close deals.

  • TbTableau

    Tableau Software is an interactive data visualization software company that aims to allow people to make data-driven decisions with confidence, by helping them answer questions more quickly, solve harder problems more easily, and uncover new insights more frequently.

  • PbPowerBI

    Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.

  • DmDomo

    Domo's Business Cloud is a full self-service business intelligence (BI) software that promises to bring all of your business data together in one platform. The Business Cloud can help organizations automate reporting, turn data into intelligence, and help executives make faster better-informed decisions.

  • KoKlipfolio

    Klipfolio is a cloud app for building and sharing business dashboards via the web, TV monitors and mobile devices. SMBs and teams in large companies use Klipfolio to continuously monitor the performance of their business across marketing, sales, support, and at the executive level.

  • LkLooker

    Looker is a business intelligence application with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences and an extensible API set so the data can exist in other systems.

  • FcFull Circle Insights

    Full Circle Insights is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards.

  • BzBizible

    Bizible, acquired by Marketo, is marketing attribution software that is used by B2B marketers to measure and optimize marketing by revenue.

  • LdLeanData

    LeanData provides an Account-Based Lead Management Suite that aims to help B2B sales and marketing teams find more revenue in target accounts, accelerate new opportunities, and identify the best producing marketing campaigns.

  • LtLitmus

    Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.

  • HjHotjar

    Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

  • BsBrowserStack

    BrowserStack is a cloud web and mobile testing platform which proposes to help teams speed up release cycles and deploy websites and mobile applications that work seamlessly on any user interface.

  • OpOptimizely

    Optimizely provides A/B testing tools, in which two versions of a web page can be compared for performance. It also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising.

  • GoGoogle Optimize

    Google Optimize is an A/B testing tool for testing website content and versions.

  • ZpZapier

    Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, and Gmail). Connect hundreds of best-in-breed SaaS apps.

  • MuMulesoft

    The Anypoint Platform developed by MuleSoft and acquired by Salesforce in early 2018 is designed to connect apps, data, and devices anywhere, on-premises or in the cloud.

  • WkWorkato

    Workato is a cloud automation and integration platform with enterprise-grade capabilities and no coding required. Workato integrates with over 100 business applications and enables task automation across apps.

  • ExExclaimer

    Exclaimer offers Signature Manager, an email signature application. The vendor offers an edition for Microsoft Exchange, Microsoft Outlook, and Microsoft Office 365.

  • WmWiseStamp

    Wise Stamp is an email marketing solution built specifically as an email signature tool.

  • SiSigster

    Sigstr offers their email signature application, providing instant integration with popularly used email platforms, active directory sync for employee information, GDPR compliance built in, marketing analytics and testing, and an API.

  • PfPFL

    The Tactile Marketing Automation app, provided by Printingforless.com (PFL), allows users to set up automatic triggers to send direct mail based on digital behavior. It also delivers alerts to users when direct mail is delivered.

  • PsPostalytics

    Postalytics is the leading all-in-one direct mail automation tool. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.

  • AlAlyce

    Alyce is a corporate gifting platform designed to support B2B marketing and account-based marketing, as well as provide a sales accelerant and enablement tool.

  • SoSendoso

    Sendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.

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Earlier this year my CMO Heather Moses emailed our team soliciting ideas for work we’d done that we could possibly submit for awards. I asked myself what I could submit, and to what. The only thing I could think of was our marketing technology stack for a Stackie.

Unfortunately, this was in May, and the Stackies had already been announced.

In an attempt to get a jump on things for this year I worked tirelessly to research, code, and fine tune the Periodic Table of MarTech that you see on this page.

Over the past couple of years I have created two of these “Periodic Tables”. One for XebiaLabs entitled the “Periodic Table of DevOps Tools“, and another for my current company Nexthink entitled the “Periodic Table of IT Ops Tools” showcasing the new category we’re creating Digital Employee Experience. Surprisingly neither DevOps or IT Operations are my area of expertise. I’ve always wondered what it would be like to create one of these tables for something I know good deal about, marketing!

As with the periodic tables that I’ve done before there were challenges selecting, organizing, and in some way staying true to the periodic table. There are always tools that are more versatile than I’ve categorized them. Inevitably there are tools that I completely missed (embarrassing), and there are always tools I want to include, but simply don’t have the space.

For this table I tried to select tooling categories that are top of mind for all those in enterprise B2B SaaS. I did however have to cut the following tooling categories, and likely many more that I simple didn’t conceive from the beginning…

  • Customer Data Platforms
  • Event Platforms
  • Landing Page Tools
  • AI / Predictive
  • Email Verification
  • Directories
  • PIM
  • Many, many, more

Please do take the time to comment if you believe I’ve missed a major category, and provide suggestions on how I can alter the table to include them!

If you are interested in what we use over here at Nexthink take a look at our customized table! That’s right, if you select your own elements you can save and share your own customized Periodic Table of MarTech.

There are some tools on the table that I would love to get access to including:

  • InsightSquared
  • cvent or Bizabo
  • Newscred
  • Influitive
  • Sendoso or PFL
  • Segment
  • HootSuite
  • Zoom or On24
  • Drift

If anyone at the following companies would like to sponsor this table in exchange for platform use PLEASE let me know.

How do I get on the Periodic Table?

There is one way you are getting on this table…

  • Make a great product

If you want to Sponsor the table, and are already featured, I would be open to highlighting you in some way.

Can I submit my tool?

Yes, you can. Use the submit tab above to do so!

Submitting a tool does not guarantee you a spot on the periodic table. It does guarantee that you will show up under the “related tools” links on the table, as well as other creative pieces on this site that showcases tools.

Submit Tool

1 General Info
2 Links
3 Personal Info
  • Please provide an unbiased and accurate description of the tool. Any descriptions with superlative language will be immediately discarded.
  • Please provide a link to the .svg version of your logo. Please provide a .png logo if you do not have an .svg logo.
  • Please provide a link to the .svg version of your icon. Please provide a .png icon if you do not have an .svg icon.
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MarTech Planning Pack

Download this MarTech planning pack and you'll enjoy the below resources to plan, budget for, and communicate your MarTech investments.

  • Planning Template DOC
  • Executive Brief PPT
  • Budgeting Doc XLS
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